RTL Series: Fullerton Hospital: A Communications Crisis in a Rural Community(2)

The stability of rural healthcare delivery systems may be determined by hospital and clinic administrative and governance leaders' effectiveness with communicating significant events and strategic decisions to other stakeholders. What guardrails are in place to ensure the right messages are communicated to the right audiences at the right times? In this session, we will introduce the true story of a hospital board scenario that went terribly wrong as an opportunity for participants to learn and benefit from common communication challenges in hopes that it will mitigate the chance of something similar happening to you. At the end of this session, you will have a foundational understanding of the importance of a crisis communications strategy as part of a broader emergency preparedness plan.

Key Learning Points

  • Understanding what can and should be communicated outside of executive leadership and board meetings.
  • Equipping rural hospital board members, administrative leaders, and clinicians with the tools to manage crisis communications and public relations. What message should be communicated to whom and when?
  • Key steps for building out a crisis communications strategy for rural hospitals, clinics, and communities.

Register: https://und.qualtrics.com/jfe/form/SV_09BW5w9Vj4L0RLw? 


Event Details

  • July 27, 2021
  • 12:30 PM to 02:00 PM

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Event Type

  • Virtual


  • Center for Rural Health



    • CEO
    • Board Members

    Organization Types

    • Critical Access Hospital (CAH)